Florida Virtual Houses

The Power of Consumer Reviews

September 10th, 2008

Word-of-mouth marketing (WOMM) is as sure-enough as time; though run low are the days of sharp-sonant peddlers marching from village to village exalting the grand benefits of their products. In this digital age, we turn to the humming boxes on our desk for all our consumer information needs.

WOMM places many forms online from testimonials on company websites, consumer reviews and ratings on relyed forums & directories to postings on democratic blog pages.

According to a very late survey conducted by the US-grounded Opinion Research Corporation (June 2008), the influence of on-line consumer reviews is at an all-time eminent. The study discovered that:

• A whacking 83% of respondants argued that on-line reviews had at least some level of influence on their buying decisions.
• 70% covered they look for out information online for special products and services. The heading categories being: travel, electronics and household products/services. Clothing, personal care products and services and food were not far in arrears.

Hence what does this mean for business owners? It intends the time is good to lease your customers in dependable conversation and happyfrog is a well place to start up (you cognized I was plumping to suppose that, didn’t you?). Well, it’s on-key. Your spare happyfrog listing has all the built-in webby goodness that will catch the conversations skiping.

Advancing your customers to spell reviews

Gratuitous to tell, there is a difference between actual reviews and obvious marketing ploys. By permiting reviews to befall organically, you will pull in the trust of your consumers. That’s not to suppose that you can’t boost people to publish when they find gone to do indeed - normally correct after they’ve had a slap-up experience with your product or service!

Have a look at happyfrog’s help page: How do I promote people to reexamine my business? for ways to raise customer reviews from your ain website.

What to do with a electronegative review

1. Don’t be afraid! A less-than-burning review actually beefs up the validity of your positively charged reviews by demonstrating consumers that you are undefendable to honorable discussion in both directions.
2. Prosecute the reviewer. Post a comment on their review that notices the reviewer’s opinion, and counters with an fair reply. Go on your tone constructive and electropositive.
3. If a review is deleterious, scurrilous or differently out or keeping, do contact happyfrog to call for that all or part of the review be transfered. It is our intent to be a resource of unresolved and dependable communication between businesses and consumers. If we concord that the review is not to the benefit of either community, we will take it.

Further studying:

Opinion Research Corporation News Release June 23, 2008
Can Businesses Battle the Incessant Complainer? by Liana Evans
Positives about Disconfirming Product Reviews by Sam Decker

Related Posts:
Four Points by Sheraton Opens Newly Built Hotel in Manhattan’s SoHo District

Entry Filed under: Sell House