Archive for October 29th, 2008

Centerline Closes $131M Loan Package with Fannie Mae

Continue Reading Add comment October 29th, 2008

Centerline Capital Group, a subsidiary of Centerline Holding Company has announced it closed the last of nine multi-family housing loan transactions. All loans were done with Fannie Mae under its DUS program on behalf of a single borrower for a total of $131 million. Read more »

Thompson Joins Grubb as SVP, Industrial Group

Continue Reading Add comment October 29th, 2008

Grubb & Ellis Co. said today that Jeffrey Thompson has joined its downtown Los Angeles office as a senior vice president with the industrial group. Read more »

LowerMyBills lowers its bills (on advertising)

Continue Reading Add comment October 29th, 2008

LowerMyBills Ad 2.JPGGuest blog from BusinessWeek’s Mara Der Hovanesian:

The latest sign that the exuberance has ended: the Web’s dancing cowboys have all but disappeared. In the housing boom’s go-go days, LowerMyBills.com, one of the Internet’s biggest advertisers, plastered the Internet with banner ads that featured animated roof-top dancers and knee-slapping cowboys to grab the attention of consumers comparison-shopping for mortgages.

But who feels like dancing a jig these days? In early October the company, a unit of credit agency Experian, quietly pulled those slightly surreal images for another: a grainy video clip featuring a screaming woman holding a baby. The inspiration for the new ad was “to tap into the Halloween spirit,” according to a company spokeswoman.

Ad spending by LowerMyBills.com ballooned from $79 million in 2006 to $128 million in 2007 before subsiding to $30 million in the first half of 2008, according to TNS Media Intelligence.

LowerMyBills Ad.jpg
The company is a unit of the credit agency Experian

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Bridgepoint Education Leases 250,000 SF at Sunroad Centrum in San Diego

Continue Reading Add comment October 29th, 2008

Grubb & Ellis|BRE Commercial, Grubb & Ellis Co.’s San Diego affiliate,  represented Bridgepoint Education in its 11-year lease for office space totaling nearly 250,000 square feet at Sunroad Centrum in San Diego’s Kearny Mesa area. Read more »

CBRE Promotes Gerla to EVP

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CB Richard Ellis announced that Brad Gerla has been promoted to executive vice president in the New York Tri-State region. Read more »

San Diego-Area M-F Trades for $69M

Continue Reading Add comment October 29th, 2008

Three R&V Management Corp.-sponsored partnerships–Hillcrest Montecito L.P., VLD Bonnie Brae L.P. and Vista Bella Terra L.P.–have scooped up Bella Terra, a 460-unit apartment community in Vista, a city in northern San Diego County, from RREEF for $69.5 million. Read more »